As marketers, it’s our job to know the ins and outs of social media, as it continuously becomes a necessity in everyday life. When it comes to marketing a business, Instagram is one of the best ways to thoroughly promote your brand with a creative strategy.
There are a number of reasons why you should choose Instagram as a marketing technique for your business; we’ve listed three of them here.
You’ve been strongly considering starting your own business, and you’re thinking about using Instagram as one of your main marketing platforms. However, you’re not entirely sure where to start when it comes to maintaining the statistics that track how well your page is doing. The great thing about Instagram is that they already have it broken down for you.
When you first create your page, you’re going to want to make sure you switch your profile to a “business profile.” This opens up your business to the opportunity of Instagram “Insights.” Insights allows you to track daily consumer traffic on all of your pictures. You can see who’s engaging on your profile. This could include tracking how many followers you get per hour or per day, who’s all taking the time to click or even comment on your photos, as well as those who are clicking on your professional website.
Instagram is a lot more casual than you think when it comes to engaging with your followers. There’s more than one way for your followers to get involved with your business on Instagram. Like Twitter, you can create a hashtag for you and your followers to use on photos for promotion, or for an event campaign.
You can also re-post your followers photos who are using your products. This is a great way to show your consumers that you notice them, and they’ll probably gain some traction as well. It works out well for both sides because your followers will receive recognition, and they have the picture ready for you to post. Just make sure it follows the brand image you’re trying to convey.
Another way to creatively gain a greater following is to get in touch with Instagram influencers who would be willing to promote your products. You may be thinking, “What’s so special about the term ‘influencer’ from just a regular follower?” An influencer is someone who already has a large following base on social media, and has their own type of aesthetic or brand.
Getting in touch with an influencer who has relevant followers to you could help you gain more followers. For example, if you’re a trendy boutique, you would want to reach out to an influencer who’s involved with fashion and the latest trends. Your product will reach people who have might not heard about your business through the help of an influencer.
Another great thing about Instagram is that it’s constantly growing. In 2017, CNBC reported there were over 800 million daily Instagram users. With this many people, Instagram must keep up with the times, as well as the demands of the consumer.
One particular example of this is the Insta Shopping feature businesses accounts use. This tool lets you put a price on the product featured in the picture you post. It makes shopping on Instagram easier and leads people to your official website quicker.
Another example is the creation of “stories.” Much like Snapchat stories, Instagram created its own version of “stories.” Users can post a photo or a video lasting around 10 seconds before the next story shows up, and they remain on the users’ profile for 24 hours. Instagram stories are actually great for businesses because there are so many ways you can market.
Video content is up and coming in the marketing world. It’s becoming one of the best ways to promote your brand. A story is set at the top of the screen, making it one of the first things people see when they click on the app. You can use stories to tease new products, give viewers behind-the-scenes and to show events you hosted or attended for another business.
Contact St. Louis SEO for Growth to learn more about using Instagram as a Marketing Technique to benefit your business.