Social media marketing is a great way to get your name out on the web and market your company’s products or services. And Facebook, especially, is a platform that can be extremely effective if you set up your campaigns correctly.
Facebook is still the most popular social media network in the world. According to an article in TechCrunch, in June 2017, Facebook is way ahead of the others, just recently surpassing the 2 billion mark. The following chart shows the number of active users (in millions) for some of the most popular networks.
According to the Social Media Examiner’s 2017 Social Media Marketing Industry Report, 94% of the 5,700+ marketers surveyed use Facebook for marketing, and 62% of the respondents said that Facebook is their most important marketing platform.
Not too long ago, marketers could reach their Facebook fans by posting content on their business page and have it get shared across people’s friends list. Back in 2012 you could expect 12% of your fans to see your content, but this number has already fallen to just 2%; while Facebook openly admits this number will soon hit zero.
Then last year, Facebook disallowed “promotional” content on news feeds. So if you try to push people to buy, download or enter a competition, no one will see it. Why did they do this? A couple reasons:
1. They no longer want to be a free advertising source
2. They don’t want Facebook users bombarded with promotional offers
Facebook is recognizing the reality of news feed ad fatigue. When consumers see too many ads too many times, click-through rates plummet. And to top it off, some brands don’t rotate their ads for variety, which results in an increasingly frustrating user experience.
So the bottom line is that, in order to use Facebook as a viable marketing platform, you’ll need to go with their paid ads. So you may need to strongly consider a budget for this purpose, because Facebook ads can be a faster and more effective way than going organic anyway.
Marketing is a tricky tactic, and no strategy can incorporate all platforms. But if you were to choose one, we’d say that Facebook would be a great option. Here’s why:
1. It’s where your audience is.
Statistics don’t lie, and they indicate that Facebook is the largest advertising opportunity of all social media platforms. With almost 2 billion members, you’re bound to find a huge audience for your brand.
2. The ads are still cheap.
Facebook ads cost a fraction of what other online marketing cost. Even with a limited budget, you can set up reasonably-priced ad campaigns that will reach thousands of users.
3. Facebook targeting capabilities.
Facebook offers many types of ads that include levels of granularity that can reach specific target audiences. You can specify behaviors, interests, demographics, connections, age ranges, languages, locations, and other criteria to reach your particular type of prospects. This will reduce the cost of clicks by those users who don’t fit into your brand niche.
Users who have already visited your site are more likely to be interested in your products or services, so remarketing them on Facebook is an effective strategy.
5. Easily find more qualified leads.
Have you heard of “lookalike audiences”? It’s a Facebook feature whereby you can clone a group of people that are buying your products now and use its characteristics to reach similar new users. You can enhance the size and targeting options if needed to accurately reflect your prospective buyers.
If you’re ready to make an investment to get huge returns from Facebook, St. Louis SEO for Growth can help you develop a strategy that works for you.