Inbound Marketing

Having an effective inbound marketing strategy is critical for most businesses today. If you’re a small business owner, you surely know by now that having a website is critical to getting found online. But if it’s stagnant and does nothing but relay information you’d normally see in a brochure, you need to step up your inbound marketing. In contrast to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company easy to be found.

As Guy Kawasaki, Chief Evangelist states:

If you have more money than brains, you should focus on outbound marketing.

If you have more brains than money, you should focus on Inbound Marketing.

Wikipedia defines Inbound Marketing as: the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel. WHEW! That can be a daunting undertaking for a small business with limited time and resources!

Let St. Louis SEO for Growth help you create and enhance your Inbound Marketing strategy for peak effectiveness. It’s one of our specialties.

Why Your Business Needs Inbound Marketing

The web is full of information and customers won’t spend long trying to find you if you don’t stand out. With instantaneous information available to them, potential buyers are more empowered. They are able to access details like specs, prices and customer reviews 24/7 with a few strikes on their keyboard or a few flicks of their thumbs.

An effective Inbound Marketing strategy gives consumers the answers they want exactly when they need them. This capability builds trust in your company and improves its reputation and authority.

An effective Inbound Marketing strategy is focused on building awareness, developing relationships and generating leads. It brings customers to you without you having to chase them down. Potential customers can find you faster and earlier in their decision-making process, increasing the likelihood of them signing on with you. It’s about educating and equipping people to make informed purchase decisions (– and the smartest buyers choose you.) Why would they continue searching if your company provides what they need and they found you easily?

Our Inbound Marketing Methodology

We use the Inbound Marketing Methodology of Get Found (create content, optimize and promote it), Convert (visitors to lead and leads to customers), and Analyze (everything).

• Get found. This step is where you attract visitors and potential customers. They may be a stranger to your brand. This is where you build brand awareness, reach new audiences, and draw new traffic to your website.
• Now that that they’ve found your company online, you need to convert them into a customer. One way to keep them in your “database” is to have them share contact info. During this phase, you can also take leads who may not be ready to make a purchase from you and guide them through their buying process with timely content.
• Once a lead has become a customer, you need to keep that relationship alive and well to encourage repeat business, referrals, and positive reviews. This is how you earn loyal customers and promoters. You will need to stay on top of this to avoid losing customers and potentially discouraging new ones.

St. Louis SEO for Growth focuses on helping businesses target customers effectively by developing strategies and selecting the tactics that are best suited for their target audience and their budget.

Whether you’re new to the Inbound Marketing methodology or want to improve on what you already have, we will create a custom inbound marketing strategy to achieve your organizational goals.