Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Some businesses may need to have PPC to drive traffic to your website. The PPC ads are displayed based on search terms or demographic criteria specific to your business and the customers you want to attract.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
Pay-Per-Click is actually a very important part of SEO. It’s a great way to test how a page will rank, and it’s a great way to harvest additional keyword phrases to consider for your organic SEO program.
Probably the most popular form of PPC advertising is Google AdWords. It enables your business to post ads that appear on Google’s search results and other Google sites. Google search results ad space is extremely valuable. The keywords you choose and bid on with your AdWords campaign are used by Google when a user initiates a search. If the search words match the keywords (based on the quality and relevance of the keywords and ad campaigns), your ad will appear on the results page provided your bid is high enough.
Most of us know how powerful Google can be for business, since it is the most popular search engine. It gets massive amounts of traffic, so marketing through AdWords can be quite successful and profitable if the campaign is set up properly. The factors used in keywords determine how often your PPC ads appear. Some of these factors include:
Although PPC campaigns can be very profitable for many businesses, the time commitment to set one up and keep it driving business to your website can be formidable for small businesses with limited resources. Keywords are the groundwork for a successful campaign, and research on proper keywords is critical. In addition, it’s necessary to continuously research and modify/refine your PPC keyword list to take the most advantage of the campaign.
St. Louis SEO for Growth has the experience and know-how to set up and track an effective Pay-Per-Click campaign to benefit your business. The unique AdWords campaign designed specifically for your business goals will include: