Did you know that over 25% of the top 10,000 websites are using WordPress as their CMS (content management platform)? This is a pretty impressive statistic.
While most people have heard of WordPress, in case you are new to the game and want to learn a bit more about it and why it is such a smart option for your small business, consider the following.
WordPress is a 100% free, open source content management system that is still increasing in popularity. It is estimated that almost 5% of all websites are utilizing WordPress for content management. This alone demonstrates the sheer usefulness of the software; however, there are still a number of other reasons to choose WordPress as your small business CMS.
One of the main and most appealing aspects of WordPress is how easy it is to customize the look of your site. WordPress is 100% open source, this means that customizing a theme is actually quite easy. While it is a good idea to have a professional designer work on it, the possibilities are virtually unlimited. With some basic knowledge of how to code, you can create a professional looking site at a fraction of the cost.
Another benefit offered by WordPress is that there are an unlimited number of themes offered – some free, some for a price – with more being added to the mix each day. This allows you to install and customize your website to a design that works for you and the message you want your business to convey. A great place to begin searching for a theme for your site is with the WordPress Theme Directory.
WordPress is updated, usually, more than twice annually. This means that you don’t have to worry about the CMS being maintained properly. Each of the updates provided will improve security, increase the ability of the platform and ensure that WordPress remains at the top in regard to CMS options.
WordPress was created with search engines in mind – how they work, what ranks and what small businesses need to do to compete in crowded markets. This can provide your small business with the peace of mind that you will have a solid foundation when it comes to ranking, even when up against some pretty tough competition. There are also a number of pretty powerful plugins available to help you maximize the SEO power of your small business website. One of these is the Yoast plugin for WordPress, which offers easy to use SEO tools.
One of the main contributing factors to the growth of the WordPress CMS is the plugin system it offers. Plug-ins provide the ability for third-party developers to create various add-ons that will help to extend the functionality of your website. Some of the most popular plug-ins include automatic update solutions, social networking integration, forum systems and more.
If you are considering Saint Louis web design services, take some time to get to know all the systems out there. It likely won’t take you very long to discover that WordPress offers a number of features and abilities that other options simply can’t compete with.