The jury is still out on how social media impacts SEO. Although Google has denied that it uses Social Media signals in its SEO ranking factors, many marketers believe this to be the case, and correlation studies like the one from Searchmetrics, or this from one Moz, encourage that belief.
In order to succeed in driving SEO with social media, you will need to use it to promote your unique content. If properly done, it will connect your web content to your social media posts, thereby boosting SEO rankings. Your social media promotions provide the medium by which followers will link to your website and blogs.
You will need to spend some time in aligning your social media and content publishing. You will also need to put some effort into growing your social media visibility. Here are five tips to help you in doing that:
Don’t forget that content is still the driving factor in driving SEO. Your posts need to be useful and unique, just like your website content. Effective social media campaigns can impact your SEO, and are one of the most important reasons for building a social media presence.
Think of the internet as a digital library with no central filing system. Google’s crawl process creates an index to guide its searchers in finding what they are looking for. As content on the web grows exponentially, it becomes quite tedious to find the right results. Here are some ways that Google uses social media to find appropriate content, thereby increasing SEO.
Always remember that content is KING. Google is using the most relevant content in its ranking factors. SEO has become more “human”, in that it’s looking for content that is useful, not just the number of keywords that are stuffed into the page or post. Keywords are still important, but they must be used correctly and with relevance to the information you are publishing; they need to answer questions that searchers have.
At St. Louis SEO for Growth, we build content-driven websites that get you leads and will help you get found in search engines. We have the expertise to build your online marketing strategy so that you can concentrate on attracting and keeping customers.