Designing a website is more than just making sure the site is attractive and includes all the information you want to convey to visitors. If the site is designed with SEO built in, it saves time and money in the long run, having to go back and add in the elements necessary for the best optimization.
We’ve gathered some related data from trusted sources that define why SEO is so important in your website design and ways to make sure it’s optimized to be most effective.
Combining website design with SEO baked in can sometimes be a tricky process because the designers and developers often have a very different focus than the SEO experts. You need someone who can drive the effort with the goal of producing a great website that drives traffic and conversions and gets found and ranked highly by the search engines. The website must also be mobile-optimized for better rankings.
If you haven’t done so already, this article outlines the following reasons you should upgrade your website to a mobile-responsive design.
Neil Patel provides recommendations on how to make your web design more than just a collection of pretty pictures. A good design needs to get visitors to respond to calls to action. The visual hierarchy of your web pages should be such that visitors can detect the important pieces without having to read all the information on the page. You can accomplish this through the page scanning pattern, making the most important element stand out by making it larger or brighter in color, making the text bolder, adding headings and sub-headings and overall layout characteristics.
This article discusses Google’s “RankBrain” algorithm and how it is impacting SEO rankings. RankBrain is an artificial intelligence (AI) tool that can be used to hone in on keywords from questions or longer search queries. It actually can “understand” and answer questions pretty accurately.
The key takeaway from this post is that, even though keywords and backlinks are still important in achieving optimal SEO, inspirational graphics web design is also very helpful in attracting visitors and converting them into leads. The need for inspiring design will only be growing in the future, due to the AI available and being developed.
Outlining areas where you need to concentrate on NOT doing in your website design, the article expands on the following aspects. If you focus on making them all “DO’s” rather than “DON’Ts”, you will build a website from the ground up with SEO included.
If you are looking to get a website that is appealing, drives traffic and generates leads, we are your solution! We start the process with keyword research so that local SEO is built into the design, not added as an afterthought.