If you’ve never set up a social media campaign, the process can feel foreign and intimidating.
Fortunately, it’s easier than you might think. The first step is simply to have a plan. Here’s a step-by-step guide to setting up your social media campaign for success.
A social campaign is only as good as the team behind it. Ideally, your social media campaign team will include people who are strong writers, a few great editors, some employees with strong technical and social skills, and a marketing expert.
You may have some people play multiple roles, but all these skills should be accounted for. Each team member should have daily responsibilities and tasks.
Each campaign has a different purpose and goal. As such, you’ll need to plan your campaign before you get started. This involves working with your social media team to develop a tactical strategy that will carry you throughout the duration of the campaign.
This strategy will also help organize your short-term goals and ensure the efforts you’re making are supporting your long-term objectives.
A social campaign you design for Facebook might not perform as well on Instagram. Therefore, you’ll want to define your social platforms before you start designing your campaign. Choose the most effective platforms for a given campaign and develop a plan to target them.
While you can also select secondary networks on which to distribute a campaign, having a well-defined primary network is essential.
An editorial calendar keeps you organized and ensures you’re not letting important content fall by the wayside simply because you’ve forgotten about it. An editorial calendar can be something as simple as an Excel spreadsheet or as in-depth as a Google Drive document sent out to your team room.
No matter what your campaign’s purpose or goal is, your calendar should account for keywords, promotion, platform, and related marketing.
After your campaign goes live, you’ll want to measure it throughout its lifespan. Good measurement can help you ensure your campaign is doing what you want it to, and allows you to adjust it as needed.
What’s more, a well-measured campaign also paves the way for more successful campaigns in the future.
Whether you’re a new social marketer or an experienced expert looking for ways to improve your strategy, these five simple set-up tips will help your campaign get off to a strong start.
Have an Expert Set up and Monitor Your Social Media Campaign
If you are a small business owner, you may not have the resources, savvy, time or interest in order to establish and successfully implement a successful social media campaign. These factors are all critical to making your business’s campaign effective.
St. Louis SEO for Growth has the knowledge and resources to set up, manage and monitor your social media campaign. We align your social media marketing with the overall marketing strategy, so that the goals and objectives are the same.
We will work with you to determine the social media platforms that are most relevant to your business and that will generate the most engagement. We will solicit input from you initially, and continually throughout the campaign, so that postings are fresh and attract the followers who will benefit your business offering.
Contact St. Louis SEO for Growth today to get your social media campaign set up for success. If you already have a campaign in place, we can evaluate it and optimize it for better results. We offer several standard packages, or we can customize a package that will fit your specific needs and goals.